Oh this is just horrible. I’m all about integrating technology into my life wherever possible (as long as it is convenient and helpful) – but this is one of those things I just look at and think, “Why??”

British fashion student Georgie Davies has created a dress that lights up as you receive calls on your cell. Davies, who had some help from Sony Ericsson to merge technology with fashion, had some interesting logic behind her creation:

“When you’re in a pub or a bar, you can never, ever hear your phone,” Davies to Reuters.

What, no one uses vibrate anymore? The dress is knee-length, white, and covered with shoulder-to-hip translucent scales that move and blink. Here is tennis star Maria Sharpova modeling, with a cell phone, because… why not?

Davies plans for the dress to incorporate Bluetooth technology so that it can wirelessly interact with phones. The only thing that could make this dress worse would be if it lit up in sync with your ringtone. Don’t get any ideas!!

via Geekologie