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By Sarah, July 29, 2009 6:50 pm

Who knew 1-800-FLOWERS were so on top of things? The online flower retailer just launched an e-commerce site within Facebook, and it looks to be the very first of its kind.

All 250 million Facebook users will now have the ability to browse, order, purchase and ship flowers and other gifts without ever leaving the site. A partnership with ad network/app developer Alvenda made it possible, giving Facebook users even more access the outside world from inside the cozy little blue and white world.

Before I go any further, I invite you all to take advantage of this new setup and send me flowers. Peonies are preferred but really, I’ll take anything. No allergies here, and my birthday is September 18.

Back to the topic, this is all very fascinating, but what really peaks my interest is the fact that 1-800-FLOWERS are such trailblazers! I only just learned from this TechCrunch article that the flower retailer was the first to ever offer online transactions via AOL. Prior to that, the company had begun investigating e-commerce before such a thing even existed. Who knew they were so ahead of the game when it comes to online marketing?! That being said, let’s see if anyone actually uses this thing.

You’ll have to visit 1-800-FLOWERS.COM fan page to use the store, but the good news is, you’ll get a discount code when you Become a Fan (REMEMBER: PEONIES.)

Before you know it, we’ll be doing EVERYTHING from Facebook. Now, if only they could do something about that truly awful internal messaging system.